A campaign helps you to increase sales. As a merchant, you're able to propose a campaign with a publisher on Tipser.
TABLE OF CONTENTS
What is a Campaign?
A campaign describes a time-limited and exclusive offer for your audience. Campaigns usually require an official communication between you and the merchant where you agree on the campaign terms. Compared to your normal e-commerce offering like a store or product integrations in editorial articles, campaigns are even more sales-focussed, featured and promoted across all your communication channels. And they offer an amazing opportunity to earn money in a very short period of time.
Some things that indicate a campaign:
- special discounts
- free shipping & returns
- customised products
- higher commissions
- product bundles
- marketing activities with promotion codes
Campaign and Sales
For both merchants and publisher, a campaign is a solid strategy to improve sales:
- For merchants
A good campaign can attract publishers' attention and collaboration, as well as the sales from their audiences.
- For publisher
When inserting products into an article, the editors choose products suitable for their audiences and the article content. This should drive high traffic of the article and high sales of the products. Products with special offers can usually attract more customers.